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The Investment Project of the Company XY s. r. o.
Koubek, Lukáš ; Oulehla, Jiří (referee) ; Luňáček, Jiří (advisor)
This thesis focuses on the comprehensive evaluation of the investment project for housing construction in Brno. In the paper I will first focus on the economic evaluation of the project and will define the conditions of the project for its acceptability and feasibility. Next, I will focus on the possibilities of the project sale and the associated risk analysis. The last section focuses on a separate proposal of promotional ways and a way of financing for the end customer.
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Company Communication Mix
Švecová, Michaela ; Novotná, Marie (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis is focused on the analysis of communication mix in the company DS. Hrabal, s.r.o. which is engaged in the production and the sale of confectionery. The work includes the theoretical part where there are several terms concerning marketing analysed, the sekond part deals with the introduction of company and the execution of the analyses and the third part introduces some further suggestions for solutions which will lead to the improvement of the marketing communication of the company.
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Marketing Activities of Dalešické cukrářství
Vidlák, Vojtěch ; Mucha,, Martin (referee) ; Mráček, Pavel (advisor)
This Bachelor's thesis focuses on analyzing marketing mix of the company Dalešické cukráštví. The theoretical part speaks about basic concepts of marketing, marketing mix itself and his tools and differences in marketing mix between the company doing business in services and and the company outside of them. Analytical part introduces us the concrete chosen company, analysis of its marketing environment and marketing mix. Among solutions there are proposals to improve marketing mix of this particular company to gain more profit out of it and improve its functioning.
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Proposal of Marketing Mix
Majerová, Oldřiška ; Veselý, Petr (referee) ; Šmakalová, Petra (advisor)
The thesis deals with the optimamization issue of the existing marketing mix in company Cukrarna Bilek. Based on the selected marketing analyzes is to make suggest to adjust the marketing mix, which will increase customer satisfaction, increase sales and enhance the company's competitiveness in the local market.
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Statistical Methods in Marketing Research
Škraňka, Ivan ; Janalík, Lukáš (referee) ; Chalupský, Vladimír (advisor)
Master’s thesis is focused on marketing research. The goal of this research is to know and describe the prospects and their perception of the product. Beside this goal the thesis demonstrates possible use of general statistical induction in the field of marketing research. The object of the research are social units carrying business in agriculture, forestry, timbering and building industry.
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Product Communication Strategy
Přichystalová, Romana ; Přichystalová, Petra (referee) ; Schüller, David (advisor)
The thesis is focused on the communication strategy of the bridal salon La Queen. In the first part of the thesis, to introduce the topic, the theoretical background is described. In the second part of the thesis, an analysis of the current communication activities of the bridal, a survey and evaluation of the questionnaires are presented. The main goal of the theses is to, following the analysis and the processing of the survey data, propose a set of measures that could improve the marketing communication strategy of the chosen company.
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Marketing Activities of a Company Operating in the Real Estate Market
Švecová, Michaela ; Rygl, Tomáš (referee) ; Mráček, Pavel (advisor)
This diploma thesis is focused on the analysis of marketing activities in the company Century 21 All Inclusive which deals mostly with selling and renting real estates. The work includes the theoretical part where there are several terms concerning marketing and real estate market analysed, the second part involves the introduction of the company and the execution of the particular analyses and the third part introduces further suggestions for solutions which will lead to the improvement of the marketing communication of the company.
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Marketing Mix of CAFFE PARK Slovaňák
Mrázová, Zuzana ; Zimek, Tomáš (referee) ; Novák, Petr (advisor)
This Bachelor Thesis analyses marketing mix strategy of CAFFE PARK Slovaňák Café in Brno, Královo pole. The company focuses on gastronomy; their main product is coffee and related products. The theoretical part of this work explains basic concepts and notions related to the topic. The analytical part presents the company's business activities and most importantly comments on the current condition of marketing mix strategy; this part contains also SWOT analysis. The final part presents suggestions aimed to improve individual aspects of marketing mix of the company, which shall result in increasing number of customers and thus increasing average daily turnover.
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Marketing Activities of the Sports Organizations
Trčková, Kateřina ; Jenišová, Blanka (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the marketing activities of „Sportuj s námi“. The theoretic part deals with the theoretic solution of the marketing, especially of the services of marketing mix. The practical part incorporates an analysis of the marketing activities of selected company and a proposition for increasing the efficiency of promotion of their services and of the total marketing mix. A part of the thesis is also a questionnaire. Its purpose is to find out public and runners attitudes to activities of sports organizations and determine level of awareness of the sport organization Sportuj s námi. The results of the thesis itself are recommendations for Sportuj s námi, which were created using SWOT analysis and questionnaire.
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